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Lew’s, and sister brand Strike King; already featuring some of the most impressive pro teams in the fishing industry, announce the addition of Gerald Swindle to the Lew’s team, and Brian Latimer and Cole Floyd to the Lew’s and Strike King brands.

Swindle, from Guntersville, Ala. is a Bassmaster Elite Series pro and two-time Bassmaster Angler of the Year will represent Lew’s reels.Latimer,an FLW Tour Champion from Belton, S.C., will also represent Lew’s reels, as well as Strike King tungsten and Tour Grade fishing line.Floyd, a college fishing and Costa Series champion from Leesburg, Ohio,will represent the complete lines of both Lew’s and Strike King.

Mark Copley, Director of Pro Staff and Media Relations said that the brands look forward to the new additions.“The addition of these new anglers are great fits for Lew’s and Strike King,” said Copley.“Our brands have always featured some of the top names in the sport, and these are no different.Gerald is a highly accomplished veteran angler and one of the most popular amongst the fans, Brian is an exceptional talent that has been coming into his own, and Floyd is one of the best anglers to ever come from the college ranks; these are perfect additions to our teams.”

Copley said that the brands are very excited with the extension of platforms that especially Swindle and Latimer provide to the brands.“Gerald has one of the most loyal and active followings on social media, and Brian’s YouTube channel and social media presence are very exciting; they work very hard on those platforms,” said Copley.“Having our brands associated with this caliber of angler and the presence they generate on their social media channels will be invaluable in promoting Lew’s and Strike King.”

Ever the showman, Swindle said that using Lew’s reels in 2020 will help him on the water as he competes on the Bassmaster Elite Series, and help him feel relaxed, knowing his reels will function as intended.“Some folks think that Southern Comfort comes in a bottle,” said Swindle.“But, I think that it comes in a box of Lew’sreels; they are good to the last drop.”Latimer said the quality of the products is what spoke to him.“The one thing you know about Lew’s and Strike King is that they spare no expense in producing top quality products,”

Latimer said.“I’ve got great rod, hardbait and softbait sponsors, but having a Lew’s reel in my hands, spooled with Strike King Tour Grade line and fishing with Tour Grade tungsten, I know I’ll be able to get the job done.”

Copley summed up the new additions by saying, “having these guys on our teams is a big deal, we are looking forward to their accomplishments and contributions to Lew’s and Strike King.”

Follow Swindle as he competes on the Bassmaster Elite Series, Latimer as he competes in the Bassmaster Opens and Floyd on the FLW Pro Circuit in 2020.

ABOUT Strike KingStrike King is a Collierville, TN based supplier of fishing tackle and sunglasses. The Company supplies hard baits, wire baits, soft plastics and related accessories through the mass market, sporting goods, and specialty outdoor channels. For further information about Strike King, please visit

ABOUT Lew’sLew's Fishing is a Springfield, MO based supplier of fishing equipment and tackle. The Company supplies branded fishing reels, rods, and related accessories through the mass market, sporting goods, and specialty outdoor channels.

For further information about Lew’s, please visit

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