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The Million Dollar Idea

Filmed by Dave Rush

Produced by Mark Jeffreys

Filmed and Produced in 2017

The Story of the Chatterbait

The creation of the Chatterbait.  From the beginning to the winning, the 20FT DEEP crew gives you the insight on the untold story of how this lure went from a quiet idea, to a multi-million dollar product in the bass fishing industry.  How did this happen?