FLW AND KBF ANNOUNCE INITIAL SPONSORS FOR KAYAK FISHING EVENTS

Fishing League Worldwide (FLW), the world’s largest tournament-fishing organization, and Kayak Bass Fishing, LLC, (KBF) the nation's foremost organization supporting kayak bass anglers, announced today the first group of companies named as sponsors of the two kayak bass fishing tournaments scheduled in 2019.

Chad Hoover has been at the forefront of that movement. of kyak fishing. Photo FLW

Dee Zee, a staple brand in the truck accessory market since 1977, has signed on as title sponsor of the events. YakAttack, an industry leader specializing in kayak fishing gear and kayak rigging has been named as the presenting sponsor. Bass Pro Shops, FishUSA, Jackson Kayak, Bonafide Kayak, B&W Hitches, Dakota Lithium Batteries and Polaris have all signed on as associate sponsors with the organizations, ensuring that the brands will be showcased at all FLW/KBF Kayak events and through exclusive digital content and on-site activations. Terms of the agreements were not disclosed.

“Dee Zee is excited to explore new marketing opportunities with FLW and KBF. These established brands have proven their ability to empower their athletes through their business models and showcase their sport,” said Scott Moyer, Director of Marketing for Dee Zee. We are thrilled to have the chance to eng