WALKER'S WHEATIES

Posted by Z3 MEDIA STAFF on 11/20/2017

In June of 1999, FLW announced that 1999 FLW Tour Angler Of the Year David Walker would appear on the cover of the Wheaties Cereal box.  

In the now 18-year-old press release, Irwin Jacobs, who was the Chairman of the FLW Tour at the time, said “Featuring the Wal-Mart FLW Tour’s points champion on the cover of the Wheaties box, a spot reserved only for those who have achieved legendary status in a particular sport, is an acknowledgment that fishing is taking its rightful place alongside other professional sports relative to prominence and awareness in our society.”

Looking back, Walker’s Wheaties cover may not have vaulted professional bass fishing to its “rightful place alongside other professional sports relative to prominence and awareness in our society,” but it was pretty cool to stroll down the cereal aisle in the Wal-Mart and see a professional bass angler holding a rod and reel.  

In today’s Tales From the Cast, Walker recalls the short notice he received when it came to the most important photo shoot of his career….