Posted by Z3 MEDIA STAFF on 03/01/2012

Story courtesy of MLF Communications

TULSA, OK - Lowrance, a world-leading brand in marine electronics, has been signed as a 2012 sponsor of Major League Fishing, adding to the league’s impressive list of companies supporting the first-year partnership involving 24 of the world’s best anglers and Outdoor Channel, America’s Leader in Outdoor TV.
“Lowrance is a great name in the fishing industry. All of our competition boats were equipped with Lowrance sonar-navigation equipment during the Challenge Cup at Lake Amistad,” said Major League Fishing Commissioner Don Rucks. “We’re elated that this outstanding company will go forward as a sponsor of Major League Fishing.”

Major League Fishing hosts competitive bass fishing events designed to bring high-level challenges to participants and entertainment to audiences. Major League Fishing’s first event, the Challenge Cup, was held in November and is now available on the league’s ADVANCE CAST Pay-Per-View internet-based online channel, www.majorleaguefishing.com/advancecast/. The event will be shown on Outdoor Channel beginning in late March.
Lowrance Chief Operating Officer of the Americas, Louis Chemi, said the Tulsa, Okla. company is intrigued with Major League Fishing’s creative format and exciting future.
“We’re excited to be a partner in the new Major League Fishing experience,” Chemi said. “With surprise venues and zero practice days, these top bass professionals rely on today’s most innovative electronics for success on the water, and Lowrance is proud to deliver the edge they need.”
Lowrance joins an impressive list of Major League Fishing sponsors that includes: Bass Pro Shops, GEICO, Busch Beer, OPTIMA Batteries, Mercury/Motorguide, Quantum, BassCat and Advantage Baits.