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Norcross,
GA – Dan Vesuvio, President of Fish Harder Companies
has announced that Fish Harder has acquired the rights to be the sole distributor of Youvella-USA, LLC products in the United States and Canada.
Tim Norman, head of Sales and Marketing for Fish Harder Companies, has been named president of the new company, Youvella-USA, LLC.
"We're excited about this opportunity. Youvella is by far the most modern and progressive sportfishing hook company in the world. They make a wide variety of hooks for the freshwater, saltwater and commercial markets," Norman said. "We intend to use their expertise - along with that of our pro staff - to develop a line of professional grade fish hooks for the American and Canadian markets."
Look for the first of the new pro-designed, innovative hooks to be launched at this years ICAST Show.
Norman
also announced Mike Iaconelli, Ish Monroe, Greg Hackney and Peter Thliveros to be the first members of Youvella's professional pro staff.
Pictured
above - Mike Iaconelli - 2003 Bassmaster Classic Champion, 2006 Toyota Tundra Bassmaster Angler of the Year, winner of over $1,400,000,
Ish Monroe - 5-time Classic Qualifier, winner of over $700,000,
Greg Hackney - 6-time Classic Qualifier, winner of over $998,000
Peter Thliveros - 12-time Classic Qualifier, winner of over $1,700,000,
and Tim Norman.
"These are some of the best bass anglers fishing today," said Norman. "They will be an integral part of our design and testing program here at Youvella-USA, LLC. Our motto is "Pro Designed, Pro Tested and Pro Approved". And we mean it.
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