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Posted
January 23rd, 2007 1:12pm CST
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| Gander Mountain to Offer Tracker Marine Group Boats |
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Product
Will be Available Throughout GM Network of 105 Stores
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The Gander Mountain Company and Tracker Marine Group, a division of Bass Pro Shops, have announced that effective this spring, popular Tracker Marine Group boat brands will be sold throughout the network of 105 Gander Mountain stores. Gander Mountain will offer Tracker and Fisher fishing boats, Sun Tracker and Fisher pontoon boats, Nitro and ProCraft high-performance fishing boats, Tahoe runabout/deck boats, Mako offshore/inshore fishing boats, and Kenner Bay boats. Brand offerings will be tailored in each location based on market dynamics and customer preferences. With 105 stores in 22 states, Gander Mountain will be the largest national network of outlets for Tracker Marine Group boats. That network will continue to expand with the planned opening of at least 12 new Gander Mountain stores in 2007.
"Bass Tracker and other top brands from Tracker Marine Group will put Gander Mountain in great position to take advantage of the large potential in the boat market," said Gander Mountain president and CEO Mark Baker. "We've gained good experience in the boat business during the last couple of years. Now we're ready to make boats a big part of our business."
"Gander Mountain has a great opportunity to grow their boat business by offering our best-selling brands in regional markets that their competitors have not entered," said Dennis Revell, vice president of Sales for Tracker Marine Group. "By covering those second- and third-tier markets so well, Gander Mountain has the ability to offer a line-up of boats that is right for every season of the year. We're looking forward to getting our boats in front of a lot of people who live in many new areas not previously served by Tracker dealers."
Gander Mountain will continue the "no hassle/no haggle" pricing policy that customers have come to expect when buying a boat from the Tracker family of brands. Tracker boats, known for their high feature content and value prices, are not only affordable but easy to buy. This combination melds well with Gander Mountain's commitment to offering customers best-value pricing.
About Gander Mountain Company
Gander Mountain Company (Nasdaq: GMTN), headquartered in Saint Paul, Minnesota, is the nation's largest retail network of stores for hunting, fishing, camping, marine and outdoor lifestyle products and services. Since 1960, the Gander Mountain brand has offered an expanding assortment of competitively priced outdoor equipment, technical apparel and footwear, as well as gunsmith, archery, ATV and marine services. The stores feature national, regional and local brands as well as the company's owned brands. Focused on a "We Live Outdoors(R)" culture, Gander Mountain dedicates itself to creating outdoor memories. There are currently 105 Gander Mountain outdoor lifestyle stores in 22 states. For the nearest store location call 800-282-5993 or visit www.GanderMountain.com.
Tracker Marine Group, a division of Bass Pro Shops(R) and headquartered in Springfield, Missouri, is the producer of the world's top-selling fishing and recreational boat brands. Its TRACKER Boats(R) brand, introduced in 1977, has been the #1 selling fishing boat worldwide for 29 years. The company's comprehensive product lineup includes TRACKER and FISHER aluminum fishing and recreational boats, NITRO and PROCRAFT performance bass boats, TAHOE sport boats, MAKO, SEACRAFT and KENNER saltwater fishing boats, and MYACHT houseboats. The company's principal brands are sold in TRACKER BOAT CENTERS located in every Bass Pro Shops retail store, as well as through independent dealers in North America and in more than 20 countries around the globe. For more information visit www.trackerboats.com
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